XroadMedia – the content discovery and personalisation solution provider – has partnered with NAGRA to deploy its content discovery solution – Ncanto – as part of NAGRA’s OpenTV Video Platform. According to the companies, the partnership will allow video service operators to offer personalised user experiences and content discovery use-cases – such as universal search, recommendations and personalised content presentation – based on the viewing habits, moods and interests of viewers. The companies believe the solution will enhance the ability of operators to monetise their content through “hyper-personalised” services.
The joint solution also provides operators with management tools to “optimise their personalisation use-cases at any time as well as introduce new data-driven features and functionalities to consumers with no development and integration resources required.”
Tim Pearson, Vice President Global Solution Marketing at NAGRA, said: “We are delighted that XroadMedia, a leading player in the media industry, has chosen NAGRA to deploy its Ncanto solution as part of our OpenTV Video Platform. The partnership allows our customers to further increase their operational efficiency, promotion capabilities, and data-driven decision-making opportunities while providing end-users with a unique personalised experience.”
Adolf Proild, CEO and Co-founder of XroadMedia, commented: “Ncanto creates a seamless environment for end-users to find the content they want to watch more easily. We’re excited to be working with NAGRA, as they have proven [their ability] to rollout their OpenTV Video Platform, personalised by us, to operators of any size and in any part of the world in record-time.”
The companies said they are working together on upcoming projects to offer the latest generation of content discovery. XroadMedia will provide a walkthrough of the integration with NAGRA at IBC 2022.
