DAZN and Sky have signed an agreement that will see the sports streaming service’s app made available on Sky Q in Italy. Sky Q subscribers who have a DAZN subscription will be able to access the service directly through the app section of the platform, or via the Open DAZN voice command feature, without having to change the remote control.
Under the deal, seven DAZN exclusive Serie A (Italy’s top football league) TIM matches per round will be broadcast on the ZONA DAZN channel (complementary to three broadcasts on Sky channels) – which Sky subscribers will be able to access at a special rate via the Sky decoder. The channel will also include a playlist of in-depth programmes and DAZN Original content.
Sky customers who are not subscribed to the sports streamer can sign up to DAZN Standard or DAZN Plus offers through a dedicated website and add the option to view ZONA DAZN.
Andrea Duilio, CEO of Sky Italy, said: “Sky has always supported the Italian passion for football and love for sport. This agreement with DAZN will provide fans with even more opportunities to enjoy Serie A. In addition to the 3 Serie A matches per round broadcast on Sky channels, the DAZN app will be available on Sky Q, together with all the best content and streaming apps, all in one place.
“The option of linear channels via satellite or digital terrestrial will also be available with the DAZN offer. This is a big step forward for consumers – Serie A can now be enjoyed on more platforms and it will receive greater visibility.”
Stefano Azzi, CEO of DAZN Italy, said: “The diversification of our distribution partnerships in Italy represents both our focus on bringing the best sport to serve all fans, and is also an important strategic moment in the growth of our business.
“The innovative new commercial agreement with Sky that we are announcing today is one of the most important collaborations signed in view of the 2022/2023 season, with the aim of offering live and on-demand sports content to an ever-increasing number of fans and thus increasing the visibility of the competitions we broadcast. This agreement is also in line with our successful partnership with Sky in Germany.”
