Comcast and Charter Communications have announced that their streaming joint venture will be branded Xumo. The companies have said the move will evolve the brand from a FAST service to an “entire entertainment ecosystem” which includes streaming devices, content and a streaming service. Xumo will go-to-market with its first branded devices in late 2023.
Comcast and Charter Communications have announced that their streaming joint venture will be branded Xumo. The companies have said the move will evolve the brand from a FAST service to an “entire entertainment ecosystem” which includes streaming devices, content and a streaming service.
Flex – the 4K streaming device Comcast licensed to the joint venture – will become Xumo Stream Box while Comcast’s Smart TV platform, XClass TV, will be called Xumo TV. According to the companies, users will be able to find their favourite streaming content easily through voice search and a “world-class” user interface.
Both Xumo Stream Box and Xumo TV will continue to be powered by Comcast, and Xumo will go-to-market with its first branded devices in late 2023 (distributed by Comcast, Charter and Walmart, with additional distributors still to be announced).
Xumo’s FAST service – which currently has hundreds of linear channels and on-demand option – will be rebranded Xumo Play. Xumo devices will comes with Xumo Play, giving customers access to the free content offering, and the service will continue to be available as an app on other platforms.
Marcien Jenckes, President, Xumo says: “Since 2011, the Xumo brand has connected with millions of customers across the country, establishing itself as a leader in the free ad-supported TV industry for the innovative ways it delivers content to its users.
“The new Xumo will bring industry leading streaming and aggregation technology nationwide through its expanding content, product line up, and retailer relationships.”
