VideoNet TV – Videonet https://www.v-net.tv TV and Video Analysis Tue, 12 Sep 2023 15:46:50 +0000 en-GB hourly 1 https://wordpress.org/?v=4.8.25 https://www.v-net.tv/wp-content/uploads/2018/09/cropped-Videonet-favicon_517x517px-32x32.png VideoNet TV – Videonet https://www.v-net.tv 32 32 The road to truly converged, cross-screen TV advertising https://www.v-net.tv/2021/11/04/the-road-to-truly-converged-cross-screen-tv-advertising/ Thu, 04 Nov 2021 13:57:20 +0000 https://www.v-net.tv/?p=17457 TVSquared is helping to drive the transformation to holistic cross-screen planning and campaign management, and the launch of its ADvantage XP solution in the UK and Germany will join the dots between linear and ‘everything digital video’ to demonstrate reach, frequency and unduplicated reach – all tied to an audience ID at household level. Here, Jo Kinsella, President of TVSquared, discusses the road to fully converged multiplatform TV advertising, and why data interoperability has become a top priority for the buyside and sell-side. You can hear her views on aligning all TV around impressions-based measurement, and on the opportunity for an advertising marketplace where “all sides of the trade” can win at the same time.

]]> What are marketers set to gain from tapping into CTV? https://www.v-net.tv/2021/03/10/video-what-are-marketers-set-to-gain-from-tapping-into-ctv/ Wed, 10 Mar 2021 11:35:56 +0000 https://www.v-net.tv/?p=17021 Magnite’s UK & Nordics Managing Director, Julie Selman, joins Sam Tidmarsh, Senior Reporter, Videonet, to discuss Magnite’s new piece of research exploring the importance of Connected TV and the role it plays for marketers. Julie shares insights into consumer viewing habits of streamed TV, consumer receptivity to advertising, and discusses whether CTV is able to deliver outcomes typically associated with traditional linear channels. Julie also discusses CTV capabilities for behaviour-based targeting and activation opportunities.

]]> The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets https://www.v-net.tv/2021/03/04/the-evolution-of-contextual-targeting-now-comscore-lets-you-buy-demos-or-b2b-decision-makers-and-expands-to-more-european-markets/ Thu, 04 Mar 2021 16:36:46 +0000 https://www.v-net.tv/?p=16949 In this video interview, you will learn how Australian marketers will benefit from the data partnership that Comscore and Samba TV recently agreed – an arrangement that helps avoid a measurement hole as more viewing moves to connected TV. There is also an update on Predictive Audiences, Comscore’s contextual targeting solution that is designed to match the accuracy of behavioural targeting but without the need for cookies. This is now available in France, Italy and Spain (as well as previously announced markets), and it can now be used for demo-based targeting, and to reach B2B decision makers via connected TVs, too. You can hear more about how Predictive Audiences works, why the media industry needs it, and how advertisers can buy target audience segments using Predictive Audiences. Comscore’s Guido Fambach (EVP, EMEA & APAC) and Rachel Gantz (GM, Activation Solutions), provide the detail.

]]> Why TiVo’s content targeting solution, Sponsored Discovery, is a classic advertising win-win https://www.v-net.tv/2021/03/02/why-tivos-content-targeting-solution-sponsored-discovery-is-a-classic-advertising-win-win/ Tue, 02 Mar 2021 17:10:19 +0000 https://www.v-net.tv/?p=16936 TiVo provides metadata for leading consumer services including Spotify and content discovery solutions for Pay TV providers like Foxtel, which uses TiVo voice search. This interview focuses on how the company also helps to monetise premium video platforms using advanced advertising and data solutions. Lisette Preston-Barnes, Business Development Director at TiVo (which is now part of Xperi), outlines Sponsored Discovery, which leverages viewing data to enable dynamic targeting of content within the recommendation carousel and search facility. This helps programmers get their content noticed and drive tune-in, while platform owners boost revenues by creating this new advertising inventory. Hear how this classic ‘win-win’ works.

]]> TV and addressable advertising in a transforming media landscape https://www.v-net.tv/2020/11/20/tv-and-addressable-advertising-in-a-transforming-media-landscape/ Fri, 20 Nov 2020 09:30:06 +0000 https://www.v-net.tv/?p=16636 Finecast recently published a major piece of research called ‘Thinking Inside the Box’ that looks at TV and addressable TV advertising in a changing media landscape, a project that included a survey of 1,500 consumers, consumer workshops, in-home observations, interviews with industry experts and also a neuroscience study. Here, Harry Harcus, UK MD at Finecast, discusses the results, including the effects of addressable TV advertising versus non-addressable ads, and the kinds of audience segments that responded best when ads were targeted for them.

]]> The key objectives that drove Liberty Global’s Horizon 4 project https://www.v-net.tv/2020/01/16/the-key-objectives-that-drove-liberty-globals-horizon-4-project/ Thu, 16 Jan 2020 11:32:19 +0000 https://www.v-net.tv/?p=15205 In this interview, Mark Giesbers, Managing Director Products at Liberty Global, outlines the key objectives for the Horizon 4 project, which resulted in the Pay TV operator’s next-generation video entertainment platform. At the top of the list was excellent content discovery. Giesbers also explains what his company was looking for in a project partner, and how they formed a successful partnership with EPAM.

This project has been shortlisted in the ‘Advancing the TV User Experience’ category at the Videonet Connected TV Awards. You can see details about that here.

]]> Delivering a step-change in the cost and capacity of streaming content delivery https://www.v-net.tv/2019/10/04/delivering-a-step-change-in-the-cost-and-capacity-of-streaming-content-delivery/ Fri, 04 Oct 2019 08:15:14 +0000 https://www.v-net.tv/?p=14786 Rapidly increasing demand for streaming services, including live streaming, has exposed the need for a step-change in the capacity and costs associated with content delivery networks, and it will not be long before mobile video demand explodes due to 5G. Here, Lars Larsson, CEO at Varnish Software, outlines the advanced caching technologies that, among other things, will help protect origins against overload and improve latency. Innovations include the use of secondary storage on disk to extend memory virtually, enabling 100TB of data on a single server, and 150Gbps of data throughput.

]]> Getting a next-generation Pay TV experience into every home https://www.v-net.tv/2019/10/01/getting-a-next-generation-pay-tv-experience-into-every-home/ Tue, 01 Oct 2019 14:52:38 +0000 https://www.v-net.tv/?p=14776 Modest or even non-existent hardware budgets, or large legacy STB populations, are no longer a barrier to getting a next-generation operator experience in front of every consumer. Here, Aneesh Rajaram, CEO at Vewd, outlines some of the options available, including the use of HbbTV Operator Application (OpApp) on smart TVs or retail set-top boxes, and operator supplied streaming dongles, or set-top boxes featuring ultra lightweight clients where most of the processing is performed in the cloud. You can hear about pre-integration work that means operators can get their new CPE/UX solutions into homes extremely quickly.

]]> BeIN Media discusses its fight against the beoutQ pirates, and why it matters to the whole industry https://www.v-net.tv/2019/09/25/bein-media-discusses-its-fight-against-the-beoutq-pirates-and-why-it-matters-to-the-whole-industry/ Wed, 25 Sep 2019 11:08:09 +0000 https://www.v-net.tv/?p=14750 BeIN Media Group, the sports and entertainment provider that is now present in 43 countries, is in the frontline in the fight against piracy due to the actions of beoutQ, which has been using both satellite and streaming to steal content on an unprecedented scale. Here, Israel Esteban, Executive Director of Technology at BeIN, is joined by Olivier Bastard, VP Sales EMEA at Synamedia, to discuss how they are combatting the piracy threat on a technical and commercial level. They discuss the efforts to rally the whole industry to take joint action to protect the value of content, and Esteban offers to share BeIN’s learnings about what does and doesn’t work with other service providers. You can hear about the beIN Academy and its work to train young people for a career in television – a reminder of what is at stake if the pirates win.

]]> How scalable service protection makes it easier to beat piracy https://www.v-net.tv/2019/09/20/how-scalable-service-protection-makes-it-easier-to-beat-piracy/ Fri, 20 Sep 2019 11:31:45 +0000 https://www.v-net.tv/?p=14695 The proliferation of devices, and use of multiple delivery networks, means the attack surface for pirates targeting Pay TV services has become larger. Here, Tim Pearson, Senior Director, Product Marketing at NAGRA, explains how his company is helping operators guarantee Hollywood standard content protection across the board and achieve a holistic view of their wider service protection, while minimising operational complexity. This interview explores what scalable service protection is, including the use of cloud-based ‘as a service’ offerings, and its relevance to the modern Pay TV operator.

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