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Cloud Production could help cut costs and give content producers greater flexibility
At IBC 2022, Agile Content showcased its Cloud Production solution which allows broadcasters to replace their traditional broadcast stack for a cloud-based application stack,...
Samsung Benelux leverages Xandr Curate for Supply Path Optimisation strategy pilot
In a pilot campaign of its advanced Supply Path Optimisation (SPO) strategy, Samsung Benelux achieved a 98% ad quality score (confirmed impressions) compared to...
Video-level contextual data can drive CTV ad spend
“Ad spend isn’t transitioning out of linear and into CTV at the same pace that CTV is growing, and the reason for that is...
How service providers can offer more immersive audio from standard stereo speakers
Netflix recently chose Sennheiser to create a more immersive audio experience for viewers who use standard stereo equipment – a significant majority of its...
23% greater reach achieved through in-content advertising – and viewers prefer it
“The fundamental advantage of advertising in-content is that you have untapped relevance and reach. Even in SVOD environments – or especially in SVOD environments...
The future of viewing: realising the promise of addressability
In a recent report, Kantar – the marketing data and analytics company specialising in media – said that, despite TV becoming more digital and...
Excessive focus on attention metric for TV could lead to “race to the bottom”,...
“We’re seeing attention coming to TV and I’m excited but terrified,” said Matt Hill, Research and Planning Director at Thinkbox, during a panel...
Budgets should be weighted towards BVOD for campaigns targeting 16-34s
At ‘TV in Focus: 2022’ in London this year, Matt Hill, Research and Planning Director of Thinkbox (the marketing body for commercial TV in...
How Pay TV can counter the aggregation ambitions of CE device makers
CE device makers are credible candidates to become the default UX/aggregator that consumers use every day, according to a recent Videonet webcast poll. Here, we take a look at the strengths Pay TV operators can draw upon to guarantee that consumer attention stays on them. Device strategies, especially when tied to multiplay provision, featured heavily in a webcast discussion that also addressed the role of content.
31% of U.S. linear TV ad revenues depend on live sports
According to research from Nielsen Sports, 31% of U.S. linear TV ad revenues depend on live sports programming. This is the case despite the...
