Yospace – a content distribution and SSAI technology provider – launched its new live sports orchestration solution which will allow rights-holders to “easily” power linear OTT channels up and down for each event. The company believes the solution helps right-holders to avoid the challenges of managing a 24/7 channel, as well as the overhead costs associated with publishing event-based live channels.
The company also launched its non-linear live streaming functionality, which allows viewers to rewind a live stream (if they miss a goal, for example.) BT Sport, as well as several other major sports broadcasters, have already deployed Yospace’s non-live streaming.
Yospace says these latest innovations are “designed to maximise the monetisation opportunities and user experience of live sports.” The company notes that, even when the viewer is in non-linear playback mode, advertising is dynamically replaced at the point an ad break is viewed.
David Springall, CTO and Founder of Yospace, said: “Sporting events are highly dynamic in terms of their scheduling, ad breaks and audience demand. We’ve orchestrated the process of operating ‘pop-up’ channels such that they are as reliable as 24/7 channels, with no practical limit to the number that can be supported simultaneously.
“What really sets this solution apart is the way in which we can ensure that the operations teams can get the most important real-time metrics for their audience and advertising performance as their live content offering scales up and down.”
Jeremy Rosenberg, Director of Advertising Partnerships at BT Sport, commented: “Yospace has been an important partner of BT Sport since 2016 and is a true innovator of live session management at scale. While initially we needed a monetisation solution, what we have today is a partner that is quick to adapt to new challenges and provides innovative solutions, to ensure its ahead of the curve, in an ever evolving market.”
