Jeremi Gorman, President, Worldwide Advertising at Netflix, will give a keynote at The Future of TV Advertising Global on December 6 in London, just a month after the company goes live with its much-anticipated ad-supported tier, ‘Basic with Adverts’. This is expected to be the first time Netflix discusses the new ad-supported offer and the company’s advertising strategy at a public conference anywhere.
Netflix will launch ‘Basic with Adverts’ into 12 countries initially, including the UK, France, Germany, Italy, Spain, USA, Canada and Australia. The first roll-out is on November 1 (in Canada). The company has declared that, “Basic with Adverts is everything people love about Netflix, at a lower price… It represents an exciting opportunity for advertisers – the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment.”
Gorman will outline what Netflix can give to media buyers that is unique in the ad-supported television marketplace, as well as how the advertising inventory is being brought to market. She will be interviewed by Dave Morgan, CEO at Simulmedia.
Jeremi Gorman joins industry leaders across the buyside and sell-side at an event that has tracked the advanced TV advertising transformation for over a decade. Other published speakers include Radha Subramanyam, President/Chief Research and Analytics Officer, CBS; Tim Irwin, EMEA CEO, EssenceMediacom; Patrick Béhar, Chief Business Officer, UK & Ireland, Sky; and Mark Frain, CEO Foxtel Media.
You can see a full speaker list for the event here and the conference agenda here.
The Future of TV Advertising Global is held at Kings Place, near Kings Cross station in London, Tuesday December 6 to Wednesday December 7. You can register for the event here.
More about the Netflix ‘Basic with Adverts’ launch
Netflix launches ‘Basic with Adverts’ into 12 countries from November 1
Netflix signs up to BARB, ready for UK ad-tier launch
Netflix chooses DoubleVerify to provide media verification and safeguard against ad fraud
