YouTube has announced a price hike of its YouTube TV subscription. Subscribers will now pay $72.99 per month – this represents an $8 increase from the current prices. The change currently applies to new subscribers and will apply to existing subscribers starting on April 18. The online video platform says the price change was caused by a rise in “content costs” and notes that this is its first price increase in three years.
The company says: “As content costs have risen and we continue to invest in our quality of service, we’ll be adjusting our monthly cost, after 3 years, from $64.99 per month to $72.99 per month, in order to bring you the best possible TV service. We are committed to offering a premium way for you to stream TV, but understand this new price may not work for you.”
“We do hope YouTube TV continues to be your service of choice, but we want to give you the flexibility to cancel at any time.”
The rise in price comes in the same week that YouTube TV launched early access to “multiview,” an feature that allows viewers to watch up to four different streams at the same time. YouTube also announced it is lowering the price of its 4K Plus add-on from $19.99 per month to $9.99 per month.
