Reach is everything for multiscreen advertising
While there is a clear role for platform operators in multiscreen TV advertising, partly by enabling dynamic advertising insertion into on-demand viewing sessions, they...
Magic Mirror expands on the idea of immersive-wall media engagement
James McQuivey, Vice President & Principal Analyst, Consumer Product Strategy at Forrester Research, has used the unlikely setting of a bathroom to illustrate how...
Charter Communications plans to deploy ad widgets
Charter Communications last week announced its intention to deploy FourthWall Media’s addressable interactive advertising solutions to some 800,000 subscribers in five markets. The fourth...
Is DVR still a television villain?
Towards the end of last year there was an interesting debate that exposed very different opinions about whether DVRs are a good thing for...
Stop worrying: More VOD is a good thing for TV
For some time there have been concerns that if more people watch their television on-demand, overall advertising revenues in the industry will fall, because...
New approach needed to online VOD advertising
The media planning and buying process is increasingly failing to keep abreast of technology developments and consumer behavior, still relying on the traditional metrics...
ITV outlines new ad formats for ITV Player
ITV has been explaining some of the new advertising concepts it is bringing to its online catch-up service, ITV Player, and how they will...
On-demand advertising is a big win for broadcasters
Virgin Media, the UK cable operator, has built an on-demand audience totalling a billion views a year and though only part of this can...
Future advertising: Where is the audience; where is the money?
At this year’s Future TV Advertising Forum there was a sharp focus on getting advanced advertising concepts into the market and making them pay....
BSkyB’s linear ad targeting: world first demo and full launch details
UK Pay TV provider BSkyB will deploy addressable advertising for linear television next summer, starting with a large selection of its owned channels including...
