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Pay TV operators must ensure that even an advanced UI is designed for consumers who want effortless entertainment. Here Patrick Vos, CEO of Zappware, explains how his company has achieved this with the right balance between individual and family viewing and between big screen and popular mobile navigation paradigms. He also points to how operators can fuel the UI with business intelligence from the backoffice, including information about how we use mobile and the Internet, in a bid to turn viewers into consumers.
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