A new events business for the media and advertising industry launches this week, bringing together two of the most respected events organisers in the market and giving them the strength to expand their operations and increase their marketing reach for clients.
Mediatel Events Ltd is a jointly-owned venture formed by Hubble Media Ltd and Mediatel.
Hubble Media Ltd has been operating since 2009 and owns Connected TV World Summit (a major thought-leadership conference for convergence-era television) and Future TV Advertising Forum (a market-leading conference focused on television advertising strategy – pictured above). Both attract over 500 delegates and a global speaker list annually.
Mediatel serves UK agency and media owners with a series of annual one day and half day events covering a wide range of subjects from automated trading to newsbrands, and two growing awards events covering media research and connected advertising and technologies. Brands include the Connected Consumer Conference and the Media Playground.
Both companies are embedded in their respective markets, partly thanks to their must-read, opinion-led sites. Videonet, run by the experienced journalist John Moulding, is a leading source of strategic insight, analysis and news about post-convergence television; Mediatel’s Newsline, headed by editor David Pidgeon, gathers comment and opinion from key industry executives, supplemented by the very popular weekly columns of Dominic Mills and Raymond Snoddy.
Both publishing brands will continue to serve their target markets with their unique editorial focus. The new business provides a chance for Mediatel Events partners to reach an even wider audience and to make full use of both Videonet and Newsline to amplify their messages. The magazine brands will be active media partners for all Mediatel Events initiatives.
Mediatel Events will have a strong presence at IBC, where Hubble Media has long been active, and at dmexco, where Mediatel had a prominent editorial presence last year. The companies will be helping clients to achieve marketing stand-out at both events.
Goals for the new company include more bespoke home-grown events on behalf of clients, covering the most important industry developments, and investigating international opportunities. The company already produces Future TV Advertising Forum Canada, an annual conference focused on the unique advanced advertising challenges and opportunities in that local market.
The new business will be headed by Hubble Media’s founder Justin Lebbon and Mediatel’s CEO Derek Jones, and the launch team includes staffing from both companies.
Derek Jones comments: “This is a natural progression for two companies intent on growth by constantly delivering on industry and client needs. There are some great synergies here in terms of the reach we can give to our clients and the scope we have for new activities.”
Justin Lebbon adds: “Both our teams are totally immersed in their markets, they understand where the media, advertising and television markets are heading and we have a clear vision of the kinds of events and editorial that will help our readers and delegates do their jobs. This deal gives us more chance to do more of the things we want to.”
Photo: Future TV Advertising Forum 2015 in London
