Roughly 56 million homes worldwide will own an 8K TV by the end of 2025, according to Strategy Analytics.
The research, released ahead of NAB next week, predicts that the US will be the most successful market, with 8% of households owning an 8K TV by the end of the forecast period.
Annual sales of 8K TVs are expected to climb from 0.5 million units globally in 2019 to 31 million units worldwide by 2025, worth US$35 billion in retail sales.
Sales of 8K TVs are expected to be mainly in the 60-inch and above screen-size categories, which will still account for more than 70% of 8K TV demand by 2025.
Strategy Analytics also said it expects 8K TV to be good for TV vendors, but “less meaningful” for the content industry.
“TV manufacturers and video technology vendors are all keen to promote the idea that 8K is a logical and inevitable upgrade to today’s 4K,” said David Watkins, Director at Strategy Analytics.
“This makes sense, up to a point, and 8K will achieve a foothold in the market where demand for the largest screen sizes is strong.”
Michael Goodman, Director, TV and Media Strategies, added: “The availability of true 8K content is going to remain extremely restricted for some years.
“Many content providers and distributors are still migrating to 4K from basic HD and will see little justification in investing in 8K when so few viewers will see any benefit for many years. Instead, they should focus on other important image enhancement technologies such as High Dynamic Range and High Frame Rate.”
