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The NAGRA-backed Pay TV Innovation Forum published its latest report in September about how global operators are dealing with increasing competition and the innovation they are focusing on. Here Simon Trudelle, Senior Director of Product Marketing at NAGRA and Jon Watts, Co-Founder & Director at MTM London, discuss the key report findings including the importance of innovative content pricing and packaging – especially to reach the lower ARPU market segment – and bringing more content including SVOD onto platforms. They also address the innovation culture in Pay TV and how different operators are organizing their innovation process.
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