Brightcove and Accedo ‘democratize’ OTT services with lower costs and faster deployment

Brightcove OTT Flow is a new a turnkey OTT solution for media companies and content owners that allows them to rapidly deploy direct-to-consumer live and on-demand video services across platforms. It has been developed in partnership with Accedo, an industry leader in user experience (UX) and multi-platform applications for video. 

Brightcove and Accedo claim the new product dramatically lowers the barrier to entry to starting a multi-platform OTT service, allowing organisations to take their content OTT in weeks rather than months.

Brightcove Video Cloud is the backbone of the solution, providing ingest, transcoding, metadata management, a high performance video player and SDKs. Accedo AppGrid reduces maintenance costs and enables full management control of an OTT service across platforms from a central cloud-based dashboard. Accedo VIA Go, another component of OTT Flow, covers app development. OTT Flow enables:

•    Video content delivery with a consistent UX across multiple platforms, including desktop, iOS, Android and Google Cast

•    Support for ad-supported and subscription VOD models with ecommerce, CRM and billing engine interfaces

•    An intuitive web-based administrative console for UI/UX configuration

•    Rules-based content packaging and scheduling capabilities

•    Robust analytics, subtitle and caption support

•    Subscription management and payment processing for SVOD

•    Pre-integrated ad-serving support from Google DFP

•    Brightcove Once, providing server-side ad insertion (SSAI)

•    Cloud technology for smooth and seamless app updates.

OTT Flow’s pricing model is designed to fit a customer’s operating model. “Companies setting up an ad-supported OTT video service can get started with OTT Flow at $10,000 per month. Organisations seeking to launch a subscription-based OTT service can begin at $15,000 per month,” the two companies reveal.

According to Michael Lantz, CEO of Accedo: “Media companies are looking for solutions to launch new OTT services easily and effectively while providing an attractive user experience. This joint solution enables them to meet that consumer demand and launch compelling services in a shorter timeframe than ever before.”