NAB Show 2016 will see the global launch of a new release of the ContentWise Content Personalization System, which enables operators to provide personalized Pay TV, OTT, VOD and streaming services. One of the major new features in this release includes a UX API to simplify the development of personalized TV apps and provide the operator with a single point of control over the viewer’s experience.
“With an API designed from the ground up, ContentWise provides integrators and application developers with a streamlined path to deliver personalization with server-to-server or direct-to-client API calls,†the company says. “The UX API and its management tools allow operators to change the client UI behavior with changes to server-side configuration, which results in significant savings in software development, QA and maintenance costs on client platforms and faster rollout of UI releases.â€
There is also a new automated ‘user cold start’ feature that, within a few seconds of a new viewer coming on-board, offers a personalized set of collections and discovery options to a new customer signing-up to a service. ContentWise stresses that the ContentWise Personalized Welcome Discovery Package is literally ready in seconds.
