This video is the entire session recorded on March 16th at the Connected TV World Summit. Read the session overview, presentations and speakers below.
Immersive television presents more realistic images and sounds to viewers, making them feel more involved. In this session we see and hear how next-generation displays and audio, combined with advances in distribution technologies, are redefining the television experience.
Session chair: Dr William Cooper, Founder & CEO, informitv
14:00 Insight: What consumers want from UHD
- What does Eutelsat’s research in seven markets say about consumer awareness and appetite for UHD?
- Which features of UHD appeal most?
- Are pay households willing to pay more for UHD TV? If so, how much more?
- Will free-to-air households be encouraged by subscription VOD offerings in UHD?
Claudia Vaccarone, Head of Market Research & Customer Experience, Eutelsat
14:15 Case study: Out of this world … powering NASA TV UHD
- NASA TV UHD is the first non-commercial UHD channel in North America
- How did the channel come about? Why did NASA Television want to go UHD?
- What is the partnership between Harmonic and NASA Television?
- What has Harmonic learnt from the NASA TV UHD project?
Ian Trow, Senior Director Emerging Technology & Strategy, Harmonic
14:35 Case study: Love Nature – the world’s largest library of 4K wildlife content
- Love Nature – who we are, and why?
- The story so far
- Developing and distributing the world’s largest UHD natural history and wildlife content library
- The new UHD SVOD service, and the importance of community
Jo Parkinson, Managing Director, Blue Skye Entertainment
14:55 Panel: Making viewers feel part of the action
- Is immersive TV finally a reality?
- Will immersive TV move beyond the main screen to higher-resolution mobile screens?
- How have advances in audio technology contributed to the enhanced experience?
- Could ‘Enhanced HD’ (higher frame rate and HDR applied to existing HD broadcasts) deliver immersive TV without the need for extra bandwidth?
- Standards harmonisation: where are we with higher dynamic range (HDR), frame-rate, colour gamut and audio?
- Treating customers fairly: how is the broad consumer electronics, TV and SVOD industry marketing UHD to consumers?
Panel chair: Dr William Cooper, Founder & CEO, informitv
David Price, Vice President, Business Development, TV & Media, Ericsson
Steve Christian, SVP, Marketing, Verimatrix
Sten Lawaetz, Head of System Architecture, TV CPE, TDC
Ian Trow, Senior Director Emerging Technology & Strategy, Harmonic
