Kaltura and Encompass Digital Media have partnered to provide a fully managed platform for OTT video services. The end-to-end solution covers everything from ingest through to the end-user experience. The joint-offer combines Encompass’ media content acquisition, processing (including virtual headends) and distribution services with Kaltura’s multi-screen OTT service platform, monetization and engagement capabilities and cross-device OTT TV experience. The solution supports multiple business models including authentication, subscription and ad-based monetization.
“While the barriers to entry for media companies and content aggregators looking to launch a direct-to-consumer OTT TV strategy may appear to be low, the reality is that many of the technology options available today are entry level at best,†suggests Ron Yekutiel, Kaltura Co-founder, Chairman and CEO. “Launching and running a premium service that will attract and retain consumers requires a more sophisticated approach. By partnering with Encompass, we can offer OTT providers a powerful, scalable and flexible end-to-end platform that will let them quickly launch a great OTT TV service anywhere in the world.â€
