Channel 4 is making the same money from online viewers as from television viewers

Channel 4, the UK commercial broadcaster, is making enough advertising revenue from its digital viewers that it no longer has to worry whether people are watching on television or via its All 4 online/multiscreen service. Speaking at the DTG Summit in London this week, Keith Underwood, Director of Strategy and Technology at Channel, 4, said the broadcaster is broadly agnostic about where people see the content. We are adding digital pounds to analogue pounds, he declared.