The DVB will use IBC 2019 to unveil its DVB-I efforts, promising a standardised release by year-end. This suite of specifications is designed to improve scale and costs for OTT and, among other things, it tackles content discovery in a hybrid IP/broadcast world where a broadband-delivered service may not be linked to a broadcast channel. The DVB thinks the standardised DVB-I model can benefit Pay TV just as much as free-to-air broadcasters.