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Damon Westbury is Managing Director at EBX, the European Broadcaster Exchange, a joint venture founded by Mediaset (Italy and Spain), ProSiebenSat.1 Media (Germany), TF1 Group (France) and Channel 4 (United Kingdom) to address the demand for brand-safe environments and high-quality pan-European online video campaigns at scale. EBX will focus on programmatic video campaigns, which involves the automated and data-driven management of digital advertising purchases and sales.