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Multiscreen TV costs money – to the service providers, at least. In this interview, Ed Terino, CEO of SeaChange International, explains how his company can help increase revenues on different screens, like with special offers ($10.99 to watch all Tom Cruise films for one weekend, for example). Binge-viewing can be encouraged if viewers can watch consecutive episodes without being forced back into the VOD store. Targeted advertising will drive new revenues directly; targeted content promotions and richer metadata will boost engagement and ultimately the bottom line.
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