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With pressure on Pay TV prices in some advanced as well as emerging markets, enabling multiscreen TV around the home without new hardware media gateways makes sense, according to Peter Balchin, CEO at ADB. In this interview he explains how Polish satellite operator NC+ is using the ADB Multi-Screen software solution to enable TV Anywhere using its existing STBs as gateways, and argues that this kind of solution leads to more Pay TV content being consumed
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