Ericsson harnesses its own video chipset to take compression to the next level

Ericsson will launch a new compression platform at NAB that will boost performance and reduce cost of ownership across the full spectrum of platform operator encoding requirements. Here Dr Giles Wilson, Head of TV Compression Business at Ericsson, explains the market drivers behind the AVP 4000 and its unique technology attributes, and why Ericsson brought together its mobile chip and video compression competencies to develop its own professional video chipset for the first time.