How YouSee is using YouBio off-net service to increase market share

The Danish cable operator YouSee launched its off-net OTT service, called YouBio, in mid-January. This makes linear movie channels and on-demand movies and series available to the whole of Denmark. Here Mathias Berg, Senior VP at the company, explains the off-net strategy, which is to increase wallet-share in existing homes and gain new customers in rival Pay TV homes. He also discusses the impact of YouSee’s existing TV Everywhere app