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Platform operators can start monetizing their multiscreen services by reaching out to new audiences who were not previously subscribers, opening up back-catalogues and providing related pay content around events, but advertising is also an important component, especially as you can harness the greater information about how people are using services to make messages more personal. This is the view of Daniel Thunberg, SVP Global Commercial Operations, Piksel, the OTT and multiscreen specialist that emerged from the former KIT Digital.
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