The synchronized second screen experience is great; now for the monetization

Civolution has been demonstrating excellent examples of how real-time synchronization of second screen experiences can increase audience enjoyment and engagement, including with the Grand National horse race. The next step for second screen is to monetize the user experiences. Alex Terpstra, CEO of Civolution, explains what you need in order to deliver synchronized advertising in this environment, from content identification to watermarking and integration with live playout systems