The IP video transformation: What happens next

While IP video has already prompted a huge transformation in the industry, including OTT and multiscreen, we have yet to see its full impact. Here, Simon Frost, Head of TV Marketing at Ericsson, predicts what comes next, including wide-scale hybrid broadcast-broadband services, and service providers who aggregate “Everything and anything”, including content from the likes of  Netflix, in next-generation platforms featuring unified multiscreen and enhanced social TV experiences.