Verimatrix has acquired the MiriMON technology and development team from Genius Digital, whose client device data collection technology has already been integrated within the Verimatrix Verspective Operator Analytics solution suite and its ViewRight Ultra downloadable app packages [which combine trusted downloadable DRM, a secure player SDK and a Verspective client for analysing performance and operations, among other things]. As a part of Verspective, the MiriMON technology provides real-time service quality and customer experience visibility at the device level. It also feeds the Verspective platform that provides competitive insight for next-generation video services. “This acquisition enables a closer alignment with Verspective and its security foundations and full control over the roadmaps for the core data collection technology and service dashboard displays,” Verimatrix explains.
Tom Munro, CEO of Verimatrix, comments: “This is a natural addition to our Verspective Operator Analytics solution, which offers subscriber intelligence tools that emphasize data security and integrity as a foundation for actionable intelligence. We see the real-time client data as a key piece to help our customers gain a holistic picture of how their services are performing and how subscribers are interacting with those services.”
Verspective Operator Analytics has a broad, ‘silo-busting’ approach to data collection for video operators, offering connections to VOD servers, CDNs and security and content management solutions. “An especially important data source in such systems is the instrumentation of client devices themselves, which provide a detailed view of live and on-demand consumption, as well as subscriber/device interactions,” Verimatrix says.
The Verspective client data collection technology, at the heart of this acquisition, enables a secure source of return path data for both linear and adaptive bit rate (ABR) services to a scalable data collection resource that can either be cloud-based, virtualized or server-hosted. Combining all this data yields viewer insights that help operators reduce subscriber churn and create new revenue streams.
Along with the data collection technology, Verimatrix will add a new core analytics engineering team that will be based in a development centre in Bristol, UK. Verimatrix will continue its long-standing partnership with Genius Digital with a focus on expanding the applications of Genius Digital’s Insight and Analytics services, enabling both data-driven subscriber analytics and enhanced advertising services.
“We are convinced that data security will be key to enabling the data-driven Pay TV operator and we are delighted that our data collection technology will continue to be integrated as part of the Verspective Operator Analytics suite,” says Tom Weiss, CEO of Genius Digital. “We are looking forward to continuing our partnership with Verimatrix to provide actions from data for TV service providers worldwide.”
