Viaplay and CANAL+ Polska have reached a distribution agreement which will see the Nordic streaming service offered to CANAL+ Polska’s Pay TV premium subscribers in Poland. Direct subscribers to CANAL+ Polska’s Pay TV service will be able to access Viaplay’s offering of live sports, movies, series and originals.
Additionally, Viaplay will sub-license select Premier League matches to CANAL+ Polska over the next three seasons. Two live Premier League matches per round will be available on CANAL+ channels, while all Premier League matches will be streamed live on Viaplay. The matches will be available on CANAL+ Polska’s channels from the beginning of August, when the Premier League season kicks off.
CANAL+ Polska will also sub-license up to two live matches per round from the Polish speedway league eWinner I Liga Żużlowa, to Viaplay in Poland.
Kim Poder, Viaplay Group Chief Commercial Officer: “Poland is a key market for Viaplay, and we want as many viewers as possible to try our unique service for themselves. This long-term agreement with one of Poland’s largest pay-TV operators will expand our addressable market significantly over the years to come, and is therefore an important step towards realising our high ambitions. It also brings our Premier League coverage to an even larger audience, while showcasing the quality of our sports broadcasts to fans in every part of Poland.”
Edyta Sadowska, CANAL+ Polska CEO and General Director: “With the start of the upcoming season, two top matches of each round of the Premier League will continue to be able to be followed on CANAL+ channels, which is undoubtedly excellent news for CANAL+ customers. Thanks to the establishment of cooperation with Viaplay, we will also be able to offer our customers access to further unique content from many different categories. Furthermore, establishing cooperation with another such large partner is a confirmation of our ambitions and commitment to building the most complete and competitive offer of movies, series and sports on the Polish market.”
The companies say the Viaplay offer will be rolled out on a gradual basis starting this autumn, with further details being revealed in the coming weeks. Viaplay Group also has long-term distribution partnerships in Poland with UPC, Vectra and Play.
