FIFA has chosen Globant – a digital consultant and software provider – to help develop new features for its streaming service FIFA+. The multi-year agreement will see Globant create new features and “connected experiences” for viewers, while supporting the distribution of the service.
Romy Gai, FIFA’s Chief Business Officer, says: “Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years. Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”
Martin Migoya, Co-Founder and CEO of Globant, comments: “We are proud to start working with FIFA to accompany them in their digital transformation process and continue propelling our goal of reinventing industries. This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”
FIFA+ launched earlier this year with original content in the form of documentaries, docuseries, talk shows and shorts. The service will stream the equivalent 40,000 live games per year from 100 member associations, as well as 11,000 women’s matches per year. Additionally, football fans have access to every FIFA World Cup and FIFA Women’s World Cup ever recorded on camera – a total of over 2000 hours of content. The offering includes highlights, goals, interactive games (such as votes, quizzes and fantasy games) as well as news and tournament information.
The football association has stated that FIFA+ will not be streaming matches from World Cup Qatar 2022.
