AT&T and Warner Bros. Discovery have inked a distribution agreement which will allow the telco to continue offering HBO Max to its internet and mobility customers. AT&T says the agreement will allow it to “continue to enjoy the churn benefits of offering HBO Max” and gives flexibility in how it delivers the service to customers.
HBO Max’s offering includes series, movies, family content, Max Originals and specials from across the company’s brands – including Warner Bros. and DC.
Jenifer Robertson, EVP & General Manager – Mass Markets, AT&T Inc., said: “HBO Max is a great product that is popular with our customers, and we like the fact that we’re viewed as being the place to come to get it. This adjusted agreement represents an important step in positioning both AT&T and Warner Bros. Discovery for continued success.”
Scott Miller, Executive Vice President, Distribution, Warner Bros. Discovery, commented: “AT&T continues to be an important partner and we are thrilled that HBO Max will continue to be part of AT&T internet and mobility plans. It has always been our goal to deliver an unparalleled entertainment experience with as many subscribers as possible and the return of HBO Max to AT&T plans ensures that even more people will have access to HBO Max’s world-class and award-winning content.”
The service launched in the United States in May 2020 before rolling out an ad-supported tier in June of last year. HBO Max launched in markets across Latin America and the Caribbean last summer, followed by European rollouts in the Nordics, Iberia, the Netherlands and Central and Eastern Europe. The service is currently available in 61 countries.
