Roku has launched a hub for sports content discovery within the Roku platform. The company says the “one-stop-shop” allows sports fans to browse live and upcoming events within a centralised location, and see where they will be available to watch.
Viewers can use text or voice search to find specific games, teams and leagues. To use the search function, viewers will scroll down to Sports on the Home Screen Menu, or search for “sports” (or a specific team or league name) in Roku Search or using Roku Voice. When they click on the tile for their chosen game, they will find streaming options for that event from supported channels. Viewers can also select various Zones specific to individual sports or explore rows of free sports content.
The hub currently features content from a range of sports including pro and college (American) football, pro and college basketball, hockey, baseball, and football. Services which have content featured on the hub include FuboTV, Paramount+, Peacock, FOX Sports, DIRECTV, Prime Video, Sling, The Roku Channel, TNT, TBS, and truTV.
Roku has also said it is making more free Sports content available on its platform, including the sports and entertainment talk show The Rich Eisen Show (exclusively streaming on The Roku Channel) as well as the new Roku Original series Emeril Tailgates.
Roku says: “No more clicking through multiple channels or trying to figure out where the game is on — the new Sports experience is a visual, immersive destination on your Roku device that’s accessible right from the Home Screen Menu, putting your favourite games, events, and more right at your fingertips.”
