Roku – the Smart TV device manufacturer and OTT service provider – has revealed that its monthly active user base has reached a global total of 60.1 million. The company has added 8.9 million active users year-on-year and seen its total streaming hours increase to 73.2 billion (with a rise 14.2 billion hours YoY).
Total net revenue for the company has also continued to rise, with a growth of 55% YoY, to reach $2.77B. Its platform revenue (which includes its streaming business) has climbed 80% YoY and the company’s ARPU now stands at $41.03 (growing 43% YoY).
Anthony Wood, CEO of Roku, says: “2021 was another strong year for Roku, as we achieved record revenue, gross profit, adjusted EBITDA, and ARPU. Roku’s founding vision remains true: All TV and all TV advertising will be streamed. Almost every major media company is reorienting its business around streaming and has launched a flagship service, spending billions on content and marketing to attract and retain subscribers. At the same time, with the significant gap that exists between viewership and ad budgets, we are still in the early days of the secular shift to streaming. Our competitive advantages – the Roku operating system, The Roku Channel, and our ad platform – position us strongly to continue leading this shift in the years ahead.”
Research by Conviva – a measurement and engagement platform for streaming media – shows that, in North America, 40.5% of Q4 2021 big screen viewing time was delivered to a Roku powered device. Analysing nearly 3 trillion real-time transactions per day for the quarter, Conviva reveals that this figure for Roku powered devices represents more than the shares of Fire TV, LG TV, Apple TV, and Samsung combined. In 2021, Roku said it was the Number 1 selling Smart TV OS in the United States.
