Amdocs is showcasing its Media Marketplace technology and services solution at NAB in Las Vegas this week.
Amdocs Media Marketplace is designed to help video service providers promote their own and their partners’ content.
It was built to provide a simple, easy-to-access gateway to a digital marketplace that’s customised and offers a personalised experience.
Amdocs claims that Media Marketplace helps video service providers engage with customers, simplify and monetise their business, and efficiently package and manage premium content.
It can organise households based on user IDs and profiles, track customer journeys and create monetisation models to suit different customer segments.
“Continuously improving the consumer experience is a fundamental goal of Amdocs Media and our valued customers,” said Darcy Antonellis, head of Amdocs Media.
“Developing solutions to create a great user experience that often leads to greater engagement, will always be an important component of success.”
Amdocs Media, a division of Amdocs, debuted Media Marketplace at Mobile World Congress in February.
