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Analysis
Deliver more apps, at greater speed, and at lower cost
Announcing ‘The Top 50 Women Gamechangers in TV’ awards, championing leadership, disruption, vision and innovation
Demonstrating the unique reach of addressable TV over broadcast linear, with a PwC seal of approval
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Telcos are best placed to become the multi-subscription management hub and super-bundler
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The road to truly converged, cross-screen TV advertising
What are marketers set to gain from tapping into CTV?
The evolution of contextual targeting: now Comscore lets you buy demos or B2B decision makers, and expands to more European markets
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TV and addressable advertising in a transforming media landscape
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Addressable ads and the future of TV marketing
Why the 5G era relies on a new breed of CDN
Broadband and beyond: The next steps for communications service providers
Delivering the Entertainment Platform of the Future
The future of streaming delivery – beyond the inflection point
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How the democratisation of TV makes anyone with good content a broadcaster
AI is key to providing a user-driven TV experience and addressable advertising for FAST channels
The new linear: Unleashing the potential of FAST advertising
Driving fan engagement through personalised TV connections
Are FAST channels the answer to your revenue woes?
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Winning the aggregation battle
The VOD-like catch up experience – How Liberty Global raised the bar for UX
Future-proofing ad-supported Connected TV for primetime
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Posts by Thomas Bremond
Thomas Bremond
6 POSTS
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Thomas Bremond is General Manager, International, FreeWheel
Why we can’t approach CTV as just another screen
January 20, 2022
What gets measured: mastering TV attribution in 2020
March 2, 2020
Why 2020 will herald the next era of addressable TV
December 5, 2019
Why 2019 will bring a more holistic approach to TV and...
January 17, 2019
Hybrid monetisation models are the future of premium video
November 30, 2018
2018: The year digital video advertising gets comfortable in the living...
March 1, 2018
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