Software provider for STBs and multiscreen entertainment, 3SS, has integrated ThinkAnalytics’ content discovery and analytics platform into its new, next-gen UX management platform – 3Ready Control Center 3.0. The collaboration will allow operators to conduct rapid A/B testing of any aspect of their service’s UX ,“using real-time granular data capture for ultra-personalised viewer experiences”.
Any aspect of the UI/UX (including content and colour) can be tested live, and the pre-integration of Think360 finetunes and analyses the resulting data for actionable insights. These insights can then be leveraged to instantly deploy adaptations using the platform’s “easy-to-use” dashboards.
The companies say the collaboration “transforms user experience testing and optimisation” and helps operators to boost viewer engagement and reduce churn. They also highlighted that the platform does not requires users to have any technical expertise, thereby lowering costs and quickening time-to-market. 3SS and ThinkAnalytics will debut the pre-integrated solution at IBC 2022.
Samuel Sweet, ThinkAnalytics CEO of EMEA and AP, said: “Delivering a superior, truly personalized user experience is what every operator strives to do, but actually achieving this is a highly complex endeavor. Now with the collaboration between ThinkAnalytics and 3SS, we’re creating the dream team of highly functional UX manipulation capability paired with powerful recommendations and analytics to understand what really resonates with customers and what makes them love their video service.”
3SS Pierre Donath, 3SS CMO & CPO, commented: “Helping operators to become more data-driven and deliver their viewers leading edge experiences is what we at 3SS do every day. Now, together with ThinkAnalytics, we’re excited to share with IBC visitors this new, integrated approach to understanding behavior and contextual personalization.
“By combining intuitive, flexible UX optimisation tools with proven world-class recommendations and analytics, operators can give their customers the entertainment UX they truly desire.”
