Movistar Plus+ – the Telefónica-owned Pay TV service – will host a new TV commerce app as part of a partnership between Amazon Web Service and Telefónica. The app will be added to the service’s Living App collection, Selección Hogar de Movistar, which customers can access through their UHD set-top-box.
Movistar Plus+ users will be able to browse and purchase 20,000 Amazon.es products across categories such as decoration, cooking, DIY, lighting and electrical appliances – with the option of fast-delivery.
Adolfo Hernandez, Vice President Global Telco Industry, AWS, said: “We are excited to work with Telefónica to bring our successful collaboration to the next level”.
Telefónica describes the Living App offering as being comprised of “personalised applications integrated into Movistar Plus+” that “offer[s] a new consumer experience through Television”. Movistar Plus+ also recently added Twitter to its Living Apps offering, following the integration of Twitter Moments on Movistar Home in 2019.
Chema Alonso, Chief Data Officer at Telefónica, said: “With the incorporation of Twitter in the Movistar Plus+ catalogue of Living Apps, Telefónica is reiterating its commitment to offer a differentiated, attractive and exclusive entertainment offering to Movistar Fusión customers. We are once again maintaining our innovation and the addition of new formats to continue being technology leaders in the home.”
Javier Pagán, Country Manager for Spain, Twitter, commented: “At Twitter we are committed to finding different and innovative ways to disseminate the platform’s content and to bring to Movistar Plus+ users the best experience of Twitter on television. This new phase in our collaboration allows us to continue being an innovative partner that offers a new channel to content creators through which they can reach a new public and can offer a premium experience.”
