Malaysian media broadcaster Astro has deployed Genius Digital’s Insight Platform to provide real-time audience behaviour data and enable the operator to deliver more compelling and profitable TV services. Astro is the first Asian service provider to adopt the Insight Platform and will use it to support its thematic content strategy for VOD, gain insights from multiscreen content consumption and drive take-up of Astro’s new on-demand service, which is available on connected set-top boxes.
The Genius Digital Insight Platform provides a deeper understanding of audience activity from any platform and device, across linear, on-demand or hybrid services, in real-time. “By taking data from subscribers and developing ways to act upon it, broadcasters and operators are equipped with the answers they need to help build more compelling services, enter content deals with real viewer data, and build offerings, such as OTT and VOD services, based on actual audience activity,†the vendor explains.
