Viaplay and Crave have struck a content partnership which will see a selection of the former’s Nordic content coming to audiences in Canada through Viaplay Select, which will be available on the Crave streaming service. The branded content offering will give Crave subscribers access to critically-acclaimed Viaplay films and series (with a focus on the Nordic noir genre) as well as curated third-party content from the region.
Viaplay has said the content concept is focused on markets where local partners can benefit from its content pipeline. Alongside Crave in Canada, Viaplay Select has launched on WOWOW in Japan and SBS in Australia. It has also launched on CINDIE in nine Latin American markets and Pickbox NOW in seven countries in Eastern Europe. Viaplay will rollout its own streaming service in Canada in early 2023.
Nordic noir dramas which will be available on Crave include Face to Face, Furia, The Machinery and Partisan. Viaplay Select titles in the Young Adult genre include Delete Me, Harmonica and Love Me, and third-party features include The Emigrants, I am Zlatan and Tigers.
Vanda Rapti, Viaplay Group Chief Commercial Officer, North America & Viaplay Select, says: “This partnership with Crave gives Canadian audiences a great taste of what Viaplay is all about, ahead of our direct-to-consumer launch. Viaplay is the home of premium European storytelling that has both style and substance. In less than a year, Viaplay Select has already brought the best of Viaplay to 19 countries, and more are on the way in 2023.”
Justin Stockman, Vice President, Content Development and Programming, Bell Media (Crave’s parent company): “We’re delighted to offer Crave subscribers even more premium programming to explore. Viaplay’s original content is renowned around the world, and we’re pleased to join forces with Viaplay Group to introduce their uniquely gripping series and films to the Canadian market.”
