Starzplay has reached a multi-year content deal with WATCH IT which will give Starzplay subscribers access to the Egyptian VOD’s entire content library, including exclusive Arabic content. The deal will see more than 12,000 episodes and over 200 Arabic films added to Starzplay’s library.
In addition, WATCH IT subscribers will have access to Starzplay’s entertainment catalogue including first-run Hollywood shows and movie premieres, as well as popular anime productions. The two companies also plan to collaborate on original Arabic productions.
WATCH IT has a library of more than 55,000 hours of content and is the largest Arabic catalogue available online, according to the Egyptian streamer.
Nashwa Gad El Hak, Chairwoman and Managing Director, WATCH IT, says: “Partnering with Starzplay is a tremendous opportunity for WATCH IT to deliver its content to a wider audience through Starzplay’s market penetration in the region. It also means that WATCH IT subscribers now can access Starzplay content, bringing greater variety to them. We look forward to expanding our audience within the MENA region, offering them a host of quality Arabic content.”
Maaz Sheikh, CEO and Co-Founder, Starzplay, adds: “We want to make it easy for our audience to find all their favourite content from Hollywood to Arabic under one subscription, without the need to download & pay for multiple apps & services. We are thrilled to partner with WATCH IT to offer our fans exceptional Arabic titles.
“WATCH IT has seen huge success and growth in Egypt, and we are committed to expanding in the region and adding value to the overall MENA streaming industry. The addition of WATCH IT’s unparalleled Arabic content complements our existing offering of premium Western first-run series, movie premieres, same time as US and Japan series, live sports and anime to meet the entertainment needs of our audience.”
