Dish wants AutoHop trial in New York, snubs politicians
The latest episode in the controversy over Dish Network’s ad-skipping AutoHop feature is the company’s request that the lawsuits over its service be heard...
Dish Auto-Hop courts subs, spurns broadcasters
Dish Networks last week announced that satellite subscribers using its Hopper whole-home HD DVR system could opt to automatically skip commercials for most of...
Hulu goes upfront, acting like TV ad platform
What was Hulu doing last week making “upfront†presentations to ad buyers on Madison Ave? You could ask the same thing about AOL, Disney...
Connected TV ads give 6% incremental reach
Connected TV advertisements delivered a claimed 6% incremental reach beyond what marketers could get using traditional media channels. That is probably the most significant...
SeaWell smooths ABR ad insert, interops with ARRIS
Online video stakeholders would like to see the best of both worlds: the addressability of IP-based unicast and the profitability of advertising supported television...
Virgin touts VOD ad success, but market still evolving
Virgin Media’s expanded TiVo rollout and high-speed data subscriber growth attracted media coverage following its earnings call last month, but in last week’s Videonet-hosted...
Rogers dynamically inserts mid-rolls on VOD platform
Rogers Communications is dynamically inserting advertisements into its Rogers On Demand program streams during mid-roll breaks. These mid-roll ads and dynamic pre-roll insertion of...
Canoe Ventures re-sizes, focuses on VOD, TV Everywhere
The headlines spoke of “capsizing,†“sinking†and “abandon(ing) ship.†The bigger news may be that the U.S. cable-industry advertising consortium Canoe Ventures, which announced...
Ad survey: “Death of television has been greatly exaggeratedâ€
A joint ANA (Association of National Advertisers) and Forrester Research survey of more than 100 U.S. advertisers illustrates a renewed belief in the effectiveness...
Super Bowl breaks viewing and ad records, streamed to 2.1 million
NBC announced this week that 2.1 million people watched a live stream of last Sunday’s Super Bowl. This was the first-ever live streaming of...
