SevenOne Media proves monetary value of TV advertising
SevenOne Media, which sells all the TV and Internet video advertising for ProSiebenSat.1 Group’s German TV stations, believes it has the world’s first sales...
Bright future for VOD ads but cable could miss out on iTV advertising
The failure of Canoe Ventures to deliver on its promise of advanced interactive TV advertising has left the U.S. cable industry exposed to competition...
Social buzz could help advertisers anticipate top shows
Watch lists, where consumers select programmes they are interested in hearing more about and then watching, could become a valuable source of data for...
VOD ad insertion as a Pay TV churn buster
For platform operators, advanced VOD advertising does not necessarily have to make money to make sense. As Mark Freedman, Strategic Programs Director at TELUS,...
Online video boosts even heavyweight TV campaigns
More evidence emerged last week indicating that digital and TV advertising can work as friends not enemies. But in contrast with a recent story on how...
TV and online advertising: Which one leads?
The Internet has complicated the technical delivery of Pay TV and the supporting business of doing so, advertising in particular. But just as fears...
Brands harness Big Data to get more creative
Miles Young, CEO of Ogilvy & Mather Worldwide, the advertising agency giant responsible for Coca Cola and American Express, added his voice to the...
AT&T AdWorks preps online offering
The cross-platform ad sales unit of AT&T, AdWorks, is preparing to launch a proprietary product that allows advertisers to reach television and mobile audiences...
LG Smart TV is now open for advertisers, with help of smartclip
smartclip, the multi-screen and brand advertising platform, and LG Electronics announced today that smartclip will monetise all ad inventory on the LG Smart TV...
aQuantive write-down, a watershed for online ad industry
Last week Microsoft wrote down almost all of its $6.3 billion investment in aQuantive, an online advertising service and technology company it acquired in...
