At IBC2023, Newsbridge (Stand 7.C30) will showcase “groundbreaking” new features for its patented AI video indexing technology MXT-1, which combines multimodal and generative AI to understand and describe what’s in audiovisual media, making relevant content quickly searchable.
Launched in beta mode in April, the technology will be rolled out at IBC to broadcasters, TV channels and sports rights holders globally. It can index more than 500 hours of video per minute, including metadata and descriptions. “MXT-1 is a game-changer for anyone working with live and archived media, sports and entertainment content,” Newsbridge declares.
Philippe Petitpont, Co-Founder and CEO at Newsbridge, declares: “The initial deployments with customers during the beta phase show that MXT-1 has the potential to disrupt media workflows far beyond what we expected. At IBC we’ll highlight how MXT-1 makes content searchable in less than two seconds and demonstrate advanced new features such as automatic media summaries — comprehensive descriptions of what’s inside users’ video content.”
