ThinkAnalytics is a leader in content discovery, with over 20 years of history in machine learning and AI, and hundreds of millions of viewers already use its Think360 product suite for personalisation, search/content discovery and voice support. Building on this expertise, ThinkAnalytics is now working with broadcasters and content providers to add new ways of engaging with individuals or groups of viewers using generative AI for personalised recommendations and other inbound and outbound interactions, including personalised emails and social media.
This allows viewers to receive personalised recommendations using natural language on a variety of platforms. “This capability, alongside real-time content discovery, personalised emails and chatbots, presents a new opportunity to reach those dormant users who are at risk of churn,” says the vendor, which will be showcasing the new developments at IBC (Stand 5.B82).
Generative AI is also feeding into another development at ThinkAnalytics: creating personalised cross-channel marketing campaigns based on viewing behaviour. For example, instead of sending every subscriber a similar marketing email, Think360’s insights can be used to create content synopses that emphasise the themes and actors that will appeal to each individual recipient. ThinkInsight can measure the impact of this richer personalisation and see the value of the metadata.
