Visitors to the NAGRA Stand at IBC (Hall 1.C81) can hear how TVkey Cloud, a joint venture from NAGRA and Samsung, helps Pay TV providers secure new subscribers and extend potential reach without new hardware.
Claro Colombia is the latest Pay TV operator to use the TVkey Cloud direct-to-TV solution to become the default user experience on a Smart TV without having to ship a set-top box to customers. This direct-to-TV model is one of two serious options if a Pay TV operator wants to avoid STBs but remain the default UX, with Sky Glass style private labelled TVs being the other.
You can read about the Claro deployment here, which explains more about TVkey Cloud, and how Deutsche Telekom is looking towards virtual STBs or its own version of Sky Glass (and away from standard Smart TV apps) here.
