Home Newswire IBC2023: First-ever opportunity to see how Allente’s new all-device streaming UX is...

IBC2023: First-ever opportunity to see how Allente’s new all-device streaming UX is curated and managed in the backend

IBC2023 visitors will have the first-ever opportunity to see the full-service management platform (provided by 3SS) for Allente’s recently completed all-device streaming offer, which features new apps (now live) for Android TV, Apple TV, LG, Samsung Smart TVs and other devices.

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IBC2023 visitors will have the first-ever opportunity to see the full-service management platform for Allente’s recently completed all-device streaming offer, which features new apps (now live) for Android TV, Apple TV, LG and Samsung Smart TVs, Web, and iOS and Android mobiles. The demonstration will show how Allente can curate and visually manage and optimise the UX across multiple devices, markets and languages using the 3Ready Control Center from 3SS.

One of Europe’s most important TV and streaming providers, Allente has one million subscribers across Sweden, Denmark, Norway and Finland. Subscribers can access the service via Android TV Hybrid DTH (satellite)/IPTV set-top-box, Smart TVs including Android TV, Apple TV, tablets, smartphones and Web. Available devices also include a new 4K streaming dongle that was launched in March. This is the first customised operator streaming dongle in EMEA using Google TV.

Allente and 3SS have a long-term partnership going back to 2018 and the all-device streaming offer is based on the 3Ready platform (from 3SS), which includes 3Ready Control Center, the UX management and optimisation platform. 3SS used React Native for cross-platform development, resulting in better scalability to launch features across multiple platforms, with reduced total cost of ownership.

3SS can be found at IBC on Stands 4.C06, 4.C02 and 4.C04, and also at the Outside space O.C32.

“With 3Ready as our technology foundation, and 3SS as long-term partner, we’re offering our customers the widest possible array of super-aggregated entertainment, with total choice as to how, where and when they enjoy their favourite content,” comments Jon Espen Nergård, CTO at Allente. “3Ready Control Center enables us to optimise the UX and curate content across all platforms in real-time, giving us all the power we need on our mission to deliver world-class entertainment experiences to our customers.”


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