World-leading media brands, industry vendors and academic institutions are taking part in the Accelerator Media Innovation Programme at IBC2023 in an effort to fast-track collaborative innovation experiments to meet important industry challenges. Challenges range from creating more engaging live viewing experiences to defining a standardised distribution package for entertainment data.
Major global media companies including the BBC, EBU, RAI, ITV, Sky Sports, ITN, TV2, Yle and DAZN are project ‘Champions’. They are harnessing the expertise and skillsets of multiple participant vendors to explore real-world new use-cases, architectures and workflows.
The Accelerator Innovation Projects that will unveil their Proof of Concept (PoC) at IBC2023 include:
- The ‘Real-Time Interactive Streaming Personalises Live Experiences’ project, which aims to demonstrate that additional revenue and ROI can be achieved through personalising viewer engagement from the streaming of live interactive experiences, such as sports and other major events. Essentially, this project has been striving for next-generation real-time (ultra-low latency) interactive experiences, with the fan in the driving seat.
- Authenticated Data Specification, a project that set out to define a standardised distribution package for entertainment data, including artwork, imagery and usage rights and a secure and certified system that enables studios and content creators to authenticate the definitive version of their metadata for gold standard industry sources, such as IMDb, and EIDR.
- Real-Time XR Sport Edge, which aims to broadcast digital twin XR Sports, including combat MMA (mixed martial arts), and the progressive AR techno-sport into a live, immersive 3D world with high-end graphics, virtual advertising, spatial and social audio, and real-time edge-compute deliverability to fans in VR headsets, computers and mobile devices.
- Responsive Narrative Factory, where project teams are streamlining metadata-powered content customisation workflows that empower broadcasters to tailor their storytelling for diverse regions, demographics, and to suit individual needs and regulatory requirements.
All Accelerator Programme projects will be presented on the Innovation Stage in Hall 3 at IBC2023, including a full project overview, proof of concept findings and visitor Q&A. You can find out more about the IBC Accelerator Media Innovation Programme here.
