IBC2023: Ad insertion monitoring records buffering, blank slates and black screens, ultimately improving FAST advertising QoE

At IBC2023, Witbe (Stand 5.D76) will spotlight its new FAST channel monitoring technology, which identifies ad insertion issues. The company is demonstrating how its technology records common ad insertion issues such as buffering, blank slates, and black screens to measure the QoE that FAST viewers receive. The resulting data about ad performance is personalised in service reports from Smartgate, Witbe’s analytics software, alongside recorded impressions to verify with advertisers.