According to a forecast by Digital TV Research, Western European OTT TV episode and movie revenues will reach $45B in 2028; up from the $27B recorded in 2022. The UK will account for $10B in 2028, contributing $3.6B to the additional revenue generated in this period. Germany and France will control $8B and $7B respectively, with the former matching the UK to contribute $3.6B to the additional revenue, and the latter contributing $2.3B.
According to Digital TV Research, OTT revenues from rented episodes/movies will increase in the period between 2022 to 2028, from $1.8B to $2.5B.
Simon Murray, Principal Analyst at Digital TV Research, said: “AVOD will grow faster than SVOD. AVOD revenues will increase by $10 billion between 2022 and 2028 to reach $16 billion. SVOD revenues will total $24 billion by 2028 – up from $17 billion in 2022.”
