According to a recent forecast by Digital TV Research, global SVOD revenues will reach $124B by 2028, up from $99B in 2022. The U.S. will add $5B of the $25B additional revenues generated in that period, while China is forecast to add $1B. The research company also predicts that Netflix will continue generating the most revenue out of any SVOD, earning $32B by 2028 – more than Disney+, HBO and Paramount+ combined.
According to Digital TV Research, Netflix will control 31.7% of total SVOD revenues by 2028, while Disney+ will earn 14.2% and Paramount+, 7.2%. HBO and Amazon will earn 9% and 7.5% respectively, while Apple TV will control 1.9%. The research company says that, while Netflix will remain the top SVOD revenue earner and will experience growth in Asia, in North America and Latin America its SVOD revenues are set to fall. The streamer that will generate the most additional SVOD revenues is Disney+, climbing by nearly $7B between 2022 and 2028.
Simon Murray, Principal Analyst at Digital TV Research, says: “This growth comes despite most of the major platforms scaling back their content spend, which makes them less attractive to new subscribers. There is still plenty of growth left in the sector – both from international expansion and as US pay TV subscribers continue to convert to OTT.”
